When I was a kid, my aunty used to recite “Τhe Bridge of Arta” word for word. Now I watch my trilingual son trading stories with his Yiayia the same way. Three generations apart, the same myths carried forward. “The Bridge of Arta” tells the tragic tale of a bridge built on sacrifice. Originally a 19th-century Greek folk ballad, it is reimagined and displayed through a modern lens, made possible through the use of AI.

Andreas Panagiotopoulos is a creative director and cross-media storyteller with a track record of shaping brand worlds, stories, and experiences for some of the world’s biggest companies. He has developed campaigns, scripts, and interactive experiences across film, digital, and immersive platforms, blending creativity with strategy to craft meaningful narratives that move people and brands alike. Andreas has also worked with leading global agencies such as Forsman & Bodenfors, Crispin Porter Bogusky, and Sapient Nitro, creating work for Volvo, Mini Cooper, Carlsberg, Renault, Scania, and E.ON, among others. His work has earned multiple international awards and recognition, including features in The Drum, LBBonline, One Club, and Ads of the World, and he continues to serve as a jury member for Awwwards, Digital Design Days, and Indigo Design Awards, as well as a Meta Marketing Affiliate.